Rodney Schunck is an awarded Graphic Designer. With over 30 years of international experience, Rodney has in his portfolio clients such as Channel, Montblanc, adidas, Nike, and Oracle. He teaches in Universities, offers workshops and is an expert in Creative Process for Brand Identity Design – getting his PhD degree at IADE (Instituto de Arte, Design e Empresa – Universidade Europeia – Lisbon, Portugal). Rodney has been featured in books such as ‘Linha do Tempo do Design Gráfico no Brasil / Graphic Design Timeline in Brazil’; his creations are part of MIS collection (Museu da Imagem e do Som / Image and Sound Museum – Brazil) and were exhibited in renowned spaces, such as Tomie Ohtake Institute. Rodney has been awarded in several occasions, including the Brazilian Graphic Design Biennial.
Design Research Interests:
Brand Identity briefings are being generated through traditional and new methodologies, combined or not, usually through rigid processes that do not fit all creative professionals and the clients’ needs. Add to this scenario the increasing number of stakeholders actively opining and suggesting changes in Graphic Design projects, and the result is lack of clarity on the information, creating an additional layer of complexity, and impeding designers to fully use their creative skills and deliver high quality and assertive Brand Identity for their clients.
For real graphic designers, who are missing creative processes, my idea is to investigate, demystify and present different methodologies for creative processes that are truly efficient and provide integration for the Creative Team, and innovative results for Brand Identity Design. Unlike many ideas available in the market that offer “one size fits all” solutions, my idea is to present and compare different options for creative processes, so designers can learn from a variety of options, test and create their own customized creative process. As a result, they will get highly successful projects in Brand Identity creation.
Publishing companies, Graphic Designers’ Institutions and Associations, Graphic Design & Branding companies.
Brand Identity briefings lacking clarity, and several stakeholders added in the process are creating additional layers of complexity, impeding designers to fully use their creative skills and deliver high quality and assertive Brand Identity for their clients. This challenge applies to all industries mentioned above.
Field of studies:
Graphic Design, Visual Identity, Branding.